HERO SECTION
This is your positioning statement.
This is the hero section. Here we are going to summarise the experience, give an enticing call to action, and let the user know the next step.
PROBLEM/PAIN SECTION
The Problem.
This is also referred to as the "Pain" section. It's literally just describing the pain that your ideal client is experiencing. For example, if your ideal client is someone who got caught out in the rain, a pain statement would be: "You are cold and wet." Illustrating the pain with a story - either your own or a client's - can be a powerful trust builder.
DREAM SECTION
The Dream.
In this section, you present the reader with the mirror image of the pain. Sticking with the rain example, a dream statement would be: "You are warm and dry." Note that there is absolutely no indication of how the client went from cold and wet to warm and dry! This is critical because the goal of the Dream section is to get the reader to ask, "But how?"
FIX/OFFER SECTION
The Fix.
This is also referred to as the "Offer" section. It is here that you answer the "But how?" question by describing your product or service. Paint a picture of what the engagement would be like, how it would work, what is included, what is not included, and a price (or prices if you're offering multiple tiers). Using the rain example again, the fixes could be a range of things including umbrella, poncho, taxi, a cozy hotel bar with fireplace. Each would fix the pain to varying degrees, and each would be valued and priced accordingly.
Fix 1.
Fix 1.
Fix 1.
CALL TO ACTION
Ready to find out more?
This is a compelling call to action. For example - Drop us a line today for a free quote, download our free report, request a call back, etc.
SOCIAL PROOF
Social Proof.
Client logos, testimonials, case studies, etc. Bonus points if your testimonials contain "objection busting" information.
Client logos, testimonials, case studies, etc. Bonus points if your testimonials contain "objection busting" information.
Name goes here
Client logos, testimonials, case studies, etc. Bonus points if your testimonials contain "objection busting" information.
Name goes here
Client logos, testimonials, case studies, etc. Bonus points if your testimonials contain "objection busting" information.
Name goes here
FAQ SECTION
Overcoming Objections.
In this section you address any common objection in the form of a frequently asked questions list. If possible, use actual questions from past clients or prospects. If you don't have clients or prospects, questions from friends who have reviewed your services are better than nothing. Try not to make questions up yourself - made up FAQ's usually come across as phoney and self-serving.
UNIQUE SECTION
What makes you unique.
Often missing, this section can make or break a site. What makes you unique and stand out from your competitors? What is your unique selling proposition (USP)... here's your chance to tell the world about it.
PRICING SECTION
Display your prices loud and proud.
These prices can link to automated payment gateways and more.
Option 1
- feature number 1
- feature number 2
- feature number 3
- feature number 4
Option 2 (most popular)
- feature number 1
- feature number 2
- feature number 3
- feature number 4
Option 3
- feature number 1
- feature number 2
- feature number 3
- feature number 4
URGENCY SECTION
Create a Sense of Urgency.
Add some urgency to the offer. For Example: We only take on one new client per month, Only one spot left, Limited Supply, First ten people will receive [valuable bonus], Sale ends at midnight on [date].
OPT-IN SECTION
Subscribe to our newsletter
We send out great newsletters packed with offers and the latest news from the thought-leaders in your industry.
Thanks for subscribing! Please check your email for further instructions.
GALLERY SECTION
Check out our Gallery.
Galleries can contain photos or videos. We can also link your instagram or youtube accounts to save you time. You can easily add, edit and sort them later too.
COUNTDOWN SECTION
What will you be doing in 2020?
Countdowns can increase the suspense and help to add a sense of urgency. In best cases they in-still a sense of FOMO - the Fear Of Missing Out.
NEWS-FEED SECTION
Here's the latest news
Adding a blog to your site is a great way of inviting people to comeback, subscribe and stay connected with you. Blogs can automatically feed to social media channels which in turn, send people back to your site.
NEWS ARTICLE ONE
News articles are best if they don't contain lorem ipsum! ... inside joke there.
Read more...
NEWS ARTICLE TWO
News articles are best if they don't contain lorem ipsum! ... inside joke there.
Read more...
NEWS ARTICLE THREE
News articles are best if they don't contain lorem ipsum! ... inside joke there.
Read more...